Google Ads Scripts Store

 Scripts for Google Ads monitoring and optimization

Google Ads Scripts Monitors look at your Google Ads accounts daily or hourly and inform you immediately if something is wrong.

Has your Google Ads account been hacked? Changes made by unauthorized or unwanted people?

• Unauthorized changes alert: Has someone else or the customer themselves made changes in Google Ads without informing me? Have your Google Ads account checked hourly for unwanted changes.

Costs and metrics

• Account metrics out of limits alerts: Flexibly configurable account monitor for impressions, costs, conversions ...
• Campaign metrics out of limits alerts: Flexibly configurable campaign monitor for impressions, costs, conversions ...
• Check Daily Budget: Campaign monitor for costs in relation to budgets (also shared budgets)
• Check Monthly Budget: Warns if costs in the current month exceed a limit and automatically pauses campaigns if desired.
• Check ROAS deviation: Warns if the actual ROAS differs from the target ROAS by more than x % in the last y days.
• PMax Group Performance Sheet: Creates a Google Spreadsheet for each Google Ads account with charts and tables for the KPIs of all Performance Max Asset Groups.

Problems and errors

• Merchant Center Monitor: Are there (new) errors in the Merchant Center at account, feed or article level?
• Link Checker de Luxe: Are there links to pages that no longer exist or to pages that contain configurable texts such as "currently unavailable", "no search results", etc.?
• Expensive CPC Detector: Alarm when extreme CPCs cause high costs.

Potential configuration errors

• Smart bidding without target?: Warns when a campaign is using a smart bidding strategy without a target, as this is often unintentional. The script is particularly useful if you manage many accounts.

 Scripts for Google Ads optimization

• Search Terms Must Match: Can be used only for monitoring or as a powerful tool to automatically avoid unnecessary costs and increase the conversion rate.
• ETA to RSA Suggestions: Do you still have ad groups without Responsive Search Ads? This script generates suggestions for RSAs from existing ads, which can easily be transferred to the Google Ads Editor.