Google Ads script: Check target ROAS delta
Warns if a target ROAS has been defined for campaigns, but this deviates from the actual ROAS of the last x days by
| Alert | Monitoring | Read-only |
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Script developer: InBiz Online Marketing GmbH & CO. KG
The script was developed and published for use in the Ads Scripts Store by
InBiz Online Marketing GmbH & CO. KG. Thank you very much!
Example script configuration
Link to the demo configuration sheet for CheckTargetROASDelta.
Configuration parameters
| Parameter | Description |
|---|---|
| numberOfDays | How many days in the past should be taken into account when calculating the actual ROAS? |
| alertRoasDiffGreaterThanPercent | What percentage may the actual ROAS deviate from the defined target ROAS? |
| minMetrics_cost | How high must the expenditure of a campaign be for the campaign to be reviewed at all? |
Parameters that apply to all scripts
Download Google Ads script Check target ROAS delta
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